Driven to improve people's lives through health, we put wellness at the center of our strategic design practice.

BX is a full-service branding agency dedicated to the creation of visual, verbal and sensory identities that elevate health and wellness brands to the higher purpose they serve.



We are connected to a nexus of healthcare marketing leaders and disciplines which we leverage to inform and deliver innovative, streamlined branding solutions to address the diverse needs of our clients.


Design-led and fact-driven, we offer our clients the unique combination of best branding practices and a deep understanding of the needs of the healthcare industry.

  • Brandscape Audit
  • Brand Equity Research
  • Brand Experience Workshop
  • Brand Architecture
  • Color Analysis
  • Naming
  • Brand Identity Creation
  • Brand Identity Evolution
  • Audio Branding
  • Style Guidelines
  • Packaging
  • Marketing Collateral
  • Day-one Implementation
  • Branding rollout training
  • Ongoing design consultation


The Crohn's & Colitis Foundation celebrates 50 years of leadership with an eye to the future, launching a dynamic new identity that organizes its programs and services under an iconic brand synonymous with collaboration and innovation.


We have built brand experiences that shake the industry, resulting in the launch of over 100 brands, across a wide range of entities such as: product, corporate, clinical trials, programs, non-profits and more.


We are looking to partner with visionaries who are invested in changing the world through advancements in health and wellness.

We have worked with 18 of the top 20 global pharmaceutical companies (by revenue), as well as small and midsize biotech companies that are pioneering the treatments of tomorrow.


Diversity inspires a different kind of thinking. The kind of thinking that enables us to embrace a global vision for the brands we serve.

We take pride in being a truly global team—with 11 countries and 14 languages represented, our global perspective gives us the cultural insight from nearly every continent to aid in the success of global brand launches.


For more information about our
capabilities, please contact:


212 672 2317


100 W. 33rd Street
New York, NY 10001

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